PROJECTS

BOTTEGA VENETA "ILLUSIONE" B2B LAUNCH

STARTING POINT

Celebrate the launch of the new ‘Illusione’ fragrance by Bottega Veneta with two dedicated events for in-store sales staff.

BUSINESS CHALLENGE

Allow attendees to discover the product’s essence by intensely engaging them in emotional sensory experiences with the purpose of evoking and awakening multiple sensations.

ACTION

Aspen hosted two evening events at exclusive locations where attendees were welcomed by an outdoor cocktail. Through a short presentation, enhanced by immersive sounds and images, specialists revealed the product and its peculiar features. The sensory journey ended with a workshop that stimulated attendees’ creativity, inviting them to compose a bouquet inspired by the colors, essences and shades of the new fragrance.