PROJECTS

POP UP SHOP SETUP @MALPENSA AIRPORT

STARTING POINT

Benefit from the air traffic to intercept travelers from other countries, especially from China, who are interested and loyal to the Braun world.

BUSINESS CHALLENGE

Present the premium line of the specific range for shaving in order to boost sales.

ACTION

Aspen developed the entire concept, producing and operating a hi-tech ‘Pop Up Shop’ inspired by the brand’s high-profile products. At Malpensa Terminal 1, a multilingual staff was leveraged to promote the brand’s innovative line merging modern design and advanced efficacy.