PROJECTS

“CARS 3” PREMIÈRE

STARTING POINT

Debut, to a selected audience, the animated film ‘Cars 3’, the last chapter of the movie loved by children and parents.

BUSINESS CHALLENGE

Create a memorable event for guests attending the movie première.

ACTION

The East End Studios, a Milanese location with a post-industrial charm, hosted a scenographic setting inspired by the world of cars. Bouquets of yellow and red balloons floated above the guests while ‘umbrella girls’ escorted them along the ‘gray carpet’ where Lightning McQueen stole the show posing for photo shoots and joining interviews with VIP guests.

A welcome cocktail was served during an exclusive live set by Dj Zack. Afterwards came the screening of the film in a room transformed into a cinema.

 J-Ax and La Pina, voice actors of the film’s characters were special guests of the evening.