“UPPER BEAUTY” B2B EVENT
Every year Coty’ organizes a networking event where the executive management meet the top clients/ VICs to present the company’s results and share the future strategies of the Beauty Company.
Turn a formal business meeting into an exclusive and memorable event for customers.
“A significant meeting to look at the future of Beauty together” was the concept behind the project, the “fil-rouge” that inspired the event and all its organizational phases, including the choice of the exclusive location: the 14th floor of Terrazza Martini in Milan, a charming space with a breathtaking view of the city. Aspen handled and coordinated all the creative and organizational aspects of the opening day: from the concept to the scouting, from the location set-up to catering proposal, up to the management and coordination of transfer & accommodation for the guests. The day ended with an exclusive dinner at Alessandro Borghese’s restaurant “Il lusso della semplicità”.