PROJECTS

“UPPER BEAUTY” B2B EVENT

STARTING POINT

Every year Coty’ organizes a networking event where the executive management meet the top clients/ VICs to present the company’s results and share the future strategies of the Beauty Company.

BUSINESS CHALLENGE

Turn a formal business meeting into an exclusive and memorable event for customers.

ACTION

“A significant meeting to look at the future of Beauty together” was the concept behind the project, the “fil-rouge” that inspired the event and all its organizational phases, including the choice of the exclusive location: the 14th floor of Terrazza Martini in Milan, a charming space with a breathtaking view of the city. Aspen handled and coordinated all the creative and organizational aspects of the opening day: from the concept to the scouting, from the location set-up to catering proposal, up to the management and coordination of transfer & accommodation for the guests. The day ended with an exclusive dinner at Alessandro Borghese’s restaurant “Il lusso della semplicità”.