PROJECTS

"101 DALMATIAN STREET" PRESS DAY

STARTING POINT

Establish Disney Junior brand as a reference for parents and preschoolers and drive merchandising sell-out.

BUSINESS CHALLENGE

Identify a transversal context with various interconnected touchpoints, in which children and parents are taken on a ‘guided tour’ from play time to the purchase experience.

ACTION

For its spaces and architecture, a loft in old Milan became the ideal location for the press-day curated by Aspen. The interiors’ setting included a customized scenographic background, with photo sets for the press created specifically for the event. Each element was tailored to offer a complete, immersive and exhaustive experience: from furnishings to props, from catering to gifts. During the day, the producer Cara Speller presented guests the peculiarities of the series supported by the draughtsman Andrea Greppi.