PROJECTS

FROZEN FAN FEST - TRIPLE FORCE FRIDAY MALL EVENT

STARTING POINT

For the release of the highly anticipated Frozen II and StarWars IX, Disney celebrated the Frozen Fan Fest and the Triple Force Friday worldwide while unveiling the two movies’ merchandise.

BUSINESS CHALLENGE

Allow the two franchisees to coexist in a shopping mall event and amplify the double launch with the presence of youtubers and influencers able to reach and engage different target audiences.

ACTION

Aspen managed the overall organization of the event at the Arese Center: from the setup of thematic installations inside the shopping center, to the display of over 300 products by various Disney licensees (fashion, toys, beauty); from the entertainment content development to the coordination of the meet & greet with influencers. A selected group of families and teenagers were also given the opportunity to meet Julia Elle and the Dieme in person (target Frozen).