PROJECTS

”KENZO CAPSULE COLLECTION” RETAIL ACTIVATION

STARTING POINT

For the release of the film “The Jungle Book”, Kenzo launches a capsule collection inspired by the scenes and characters from the Disney animated film.

BUSINESS CHALLENGE

Present the collection, at the Coin Excelsior in Milan, to fashion bloggers and prospective clients, in partnership with the Antonia boutique.

ACTION

To highlight the garments and the new prints originated from KENZO’s creative directors research in the Disney archives, Aspen recreated the fresh and vibrant scenery of an Indian jungle. Instead of the standard display racks, bamboo, lianas, trunks and other plants were used to welcome and reveal the clothes in a tropical green, stylish and flamboyant atmosphere.