PROJECTS

"INISSIA" BRAND ACTIVATION

STARTING POINT

Inissia is the new coffee machine designed by Nespresso to attract young coffee lovers into the Nespresso world.

BUSINESS CHALLENGE

Introduce the new product through an unconventional and distinctive brand activation campaign and expand the community of young consumers.

ACTION

Aspen created a strategic map of integrated interconnected touchpoints throughout the sales funnel. An exclusive website was launched alongside a social media campaign to report, share and win consumers’ affection. An exciting urban guerrilla and street marketing plan prompted people to participate in the contest and boost traffic in the POS. Dedicated content was aired on Radio Deejay to further reinforce the brand’s promotion.

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