PROJECTS

NATURAL CONNECTION “CORPORATE CONVENTION”

STARTING POINT

In 2015 Laborest, a leading Italian company in the food supplement industry, was acquired by the Spanish pharmaceutical company Uriach.

BUSINESS CHALLENGE

Represent the values ​​of the brand with new and immersive experiences. Engage the sales force in educational activities, presenting the new Aquilea products, and highlight the connection between science and nature at the core of the line’s formulations.

ACTION

Aspen organized an international convention with a unique green installation at the Bou Tek digital smart space, in Milan’s city center. The agency defined and implemented a series of interactive activities capable of combining the two souls of the brand – the scientific and the natural one. The three-day event was marked by various informative paths providing a first-hand and immediate experience of the interconnection (Natural Connection) between man and nature.