PROJECTS

"OUI & ME" IN-STORE ACTIVATION

STARTING POINT

Oui & Me, part of the Morellato Group portfolio, is a watch brand inspired by the beauty of nature and flowers.

BUSINESS CHALLENGE

Increase the in-store visibility of the brand and drive the sellout of the new collection.

ACTION

To support the digital and social brand awareness campaign, Aspen carried out, during the summer, an activation in 15 multi-brand jewelers located at some of the most renowned Italian touristic destinations. The corner dedicated to the Oui & Me collection attracted the attention of potential clients featuring a floral scenography that evoked the brand’s signature aesthetics. A small floral gift was offered to guests who expressed interest in the collection.