PROJECTS

“NESPRESSO&MORE” INTERNAL LAUNCH

STARTING POINT

Nespresso launches “Nespresso & More”, its first customer loyalty program

BUSINESS CHALLENGE

Communicate the news of the program to its collaborators and all employees of the Nestlé headquarters.

ACTION

Aspen developed a tailor-made communication project for the Assago office. The visuals elements used for the activation included teaser messages placed at the entrance of the office, at the turnstiles and in the elevators, whereas for the “reveal” phase, there were customized materials arranged in the recreation’s areas. For the occasion, the gathering moment was enlivened by a photocall booth and a food tasting with a dedicated menu composed of personalized desserts and a three-storey maxi-cake.