PROJECTS

"RECRUITMENT BOOTH" NEW DESIGN CONCEPT

STARTING POINT

Nespresso launches the new global communication campaign “Le scelte che facciamo” (The choices we make), focused on the societal and environmental values choices. This campaign was deployed with a new concept store aligned with the campaign’s messages.

BUSINESS CHALLENGE

Develop for Nestlé Nespresso S.A. the design of the new Recruitment Booth, consistent with the new concept and intended to offer a product tasting & purchase experience in the major shopping malls in the world.

ACTION

The consumer experience was at the heart of the design philosophy signed by Aspen: a unique environment, open to the public, with a 360 ° output. The modular items were intended to adapt to any type of space, to amaze and intrigue the user by stimulating the access to the Nespresso world and the discovery of its products. Sustainable materials, soft shapes and nature-inspired colors became the fil-rouge of an integrated connection between the exhibition booths and the brand’s mono-brand stores.