PROJECTS

"PIXIE CLIPS" ROADSHOW PROJECT

STARTING POINT

The new Nespresso Pixie Clips coffee machine is born, and it represents the trendiest model in the Nespresso range.

BUSINESS CHALLENGE

Present the new product to sales staff through an innovative and engaging format that overturns the conventional presentation codes.

ACTION

The new collection was revealed in the main Italian cities, in the course of seven days, through a real Fashion Show. Aspen managed to blend together creativity, glamour, and innovation to promote the true soul of the new Pixie Clips.

In every selected location, the minimal style of the scenography was combined with the city unique charm. The casting, styling, and fitting of the models contributed to deliver an unforgettable experience. During the event, Aspen showcased screening of video interviews with industry experts, Nespresso Ambassadors, and vox populi.

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