PROJECTS

"LIVE IN ITALIAN" CREATIVE CONCEPT

STARTING POINT

S.Pellegrino represents, worldwide, an icon of Italian style and culture, highly associated to good food and conviviality.

BUSINESS CHALLENGE

Design a series of displays for the international “Premium Take Home” market for parallel positioning in the Wine & Food areas, starting from the ‘Live in Italian’ communication concept.¬†

ACTION

Aspen conceptualized and developed two premium exhibitions, combining Italian design with the spirit of the brand’s historical heritage. The ‘Unique’ and ‘Old Time 1899’ displays were created by fusing contemporary design trends and vintage inspirations linked to the history of the brand. The first were characterized by transparent and mirror surfaces and by a sinuous movement that recalls the texture of the label, while the latter evoked the first wooden crates used by San Pellegrino to transport its products.