PROJECTS

"L.E. BRADLEY THEODORE COLLECTION" SET-UP @ LA RINASCENTE

STARTING POINT

Moleskine launches a new capsule collection in collaboration with visual artist Bradley Theodore.

BUSINESS CHALLENGE

Set up and create the Rinascente storefront displays, during Travel World Week, to highlight Moleskine’s inspiring bond with contemporary art.

ACTION

Aspen reinterpreted and adapted the artist’s creative voice to Rinascente storefront displays in both Rome and Milan. The staging showcased backpacks and notebooks from the street-art inspired collection by playing with images of maxi graffiti in bright colors.