PROJECTS

"RESPIRO" COLLECTION SPRING-SUMMER PRESS DAY

STARTING POINT

During Milano Moda Donna, Malìparmi presents its new summer collection to trade press and Italian and international buyers.

BUSINESS CHALLENGE

Create an unconventional presentation of the summer collection with an unexpected twist. Instead of casting conventional models, Aspen opted for “everyday” women whom every woman could identify with.

ACTION

Malìparmi’s new collection was a journey of the soul. Under the creative direction and styling of Sergio Colantuoni, Aspen developed a new discovery journey around breath and lightness, using natural materials, wood and ecru canvas. A set of lights and installations captured the scene creating an original contrast within the magnificence of Palazzo Visconti. Garments and keepsakes hanging from wooden trunks, were used to enliven the set. A choreography by Davide Montagna which featured four performers moving upon backlit platforms while dressed in pieces from Malìparmi new collection, rounded off this magnificent experience.