PROJECTS

"SUMMER CAMPAIGN" RETAIL & ONLINE ACTIVATION

STARTING POINT

The Launch of Moleskine’s Summer Campaign across its retail and online channels.

BUSINESS CHALLENGE

Showcase the collection’s bags and accessories.

ACTION

Aspen elaborated two versions of the “Be smart! Don’t miss a thing” concept for the two phases of the campaign, created for the sales season and for the back-to-school period.