PROJECTS

TOUR DEL MULINO #PERDARTILMEGLIO BRAND EXPERIENCE

STARTING POINT

Mulino Bianco wants to offer the best to consumers by focusing on the correct nutritional balance of its products, the quality of each ingredient, the control of the production process and the utmost respect for animals, nature, and environment.

BUSINESS CHALLENGE

Create a unique and exciting brand experience, where quality and transparency meet the ideas, dreams and expectations of consumers. Our agency brought to life a Mulino Bianco tour throughout Italy around the unique joy brought by “exquisite and good-quality” food

ACTION

For the second consecutive year, Aspen managed all the phases (creativity, design and organization) of the “Tour del Mulino”’s sixth edition. The project narrative was centered around five chapters: nutrition, ingredients, animal well-being, nature, supply chain.  These topics were featured on the platform #PERDARTILMEGLIO, promoted on multiple web channels.  The storytelling highlighted the brand’s most authentic values, offering an experience of total transparency through both contents and visual elements. Exhibits and multimedia games conveyed the care, attention, and commitment of Mulino Bianco in producing delicious and healthy products.

Participation from the public was widely encouraged by daily activities. Meetings with expert nutritionists, tests, sensorial itineraries, interactive contents, and tasting breaks actively entertained and engaged the attendees.

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