PROJECTS

TOUR MULINO BIANCO 2009-2014 BRAND EXPERIENCE

STARTING POINT

Bringing the public closer to the Mulino Bianco brand, its values, its stories, its products.

BUSINESS CHALLENGE

Create a unique and exciting brand experience through an exploratory and cognitive journey that fosters dialogue and exchange between consumers and the brand.

ACTION

Aspen Media brought to life a unique tour in terms of scope, exposure and widespread reach across the territory. This one-of-a-kind event included educational workshops, meetings with expert nutritionists, product launches previews, exhibit times, multimedia games, edutainment activities and informative content. Mixing all these diverse elements created an authentic, and engaging, relationship and promotion channel that helps to consolidate and increase the brand’s credibility. In collaboration with a pool of agencies and professionals, Aspen aligned, with coherence and synergy, the different experiences on all the touchpoints which were activated to amplify the tour.