Starting point
Barilla launches Alixir, the new line of products dedicated to people's phsycophisical wellness.
Business challenge
To strenghten the credibility of the product, creating brand awareness.
Action
To collaborate with a team of professionals "Alixir Food Lounge", the first temporary store about nutrition. In Milan and Rome, Alixir's temporary shop becomes an emotional oasis in which live the exclusive 'Next Food Experience'. It’s a technological space in which you can discover your best nutrition program: a tunnel full of sounds reveals secrets to achieve a psychophysical well-being; holographic panels provide information on nutrition; touch stations let you test your nutritional style; a food area, where Academia Barilla chefs prepare ad hoc menus with Alixir products; an innovative area devoted to the shop.