Starting point
To present the preview of the animated film 'Cars 3', the last chapter of the film loved by children and parents, to a selected audience.
Business challenge
To make the movie première a memorable event for guests.

The East end Studios, a post-industrial location, host a scenic set-up inspired by the world of Cars: bunches of yellow and red balloons and 'Grid girls' accompany guests along the 'Grey carpet' where Saetta McQueen shows off itself and become the shooting and interviews protagonist with Vip guests. A welcome cocktail is served during an exclusive dj set by Dj Zack. Later, the projection of the movie is shown in a room turned into a cinema.
J Ax and La Pina are the special guests, who lend their voices to the characters of the movie.