Starting point
Present a preview of the animated film 'Cars 3', the last chapter of the film loved by children and parents, to a selected audience.
Business challenge
Make the movie première a memorable event for guests.

The East end Studios, location with post-industrial charm,hosted a scenic set-up inspired by the world of cars featured in the movie: bunches of yellow and red balloons and 'Grid girls' accompanied guests along the 'Grey carpet' where Saetta McQueen made a beautiful show of itself and became the shooting and interviews protagonist with Vip guests.
A welcome cocktail was served during an exclusive dj set by Dj Zack. To follow, the projection of the movie in a room transformed into a cinema. Special guests J Ax and La Pina, who lend their voices to the characters of the movie.