Starting point
Following the launch campaign in the specialized channel, Barilla sets in motion different initiatives in order to promote the innovative CucinaBarilla cooking system.
Business challenge
Identify new channels and formats to present the CucinaBarilla system to prospects.
Action
Aspen handles the design and planning of the first CucinaBarilla mono-brand Stores, organizing spaces suitable for demonstrations and display of the range and dedicated products.
The Agency coordinates staff with the objective of consolidating the brand's identity and stimulating adoption of the subscription formula.
Launched in December 2016 with the two temporary stores in Milan (in Corso Garibaldi and Via Paolo Sarpi), the format was developed and implemented with the opening of new concept stores at: Vicolungo, Castel Guelfo Outlet, Barberino Outlet Village, and Mantua Outlet Village.