Starting point
Following the launch campaign in the specialized distribution channel, Barilla sets in motion different initiatives in order to promote the innovative CucinaBarilla cooking system.
Business challenge
Introduce CucinaBarilla to employees of different companies.
Action
Aspen plans and runs demonstration days including tastings in the living areas of companies and multinationals, to let staff discover the features of the CucinaBarilla oven, designed for those with little time for themselves.