Starting point
Following the launch of the campaign in the specialized distribution channel, Barilla activates different initiatives in order to promote the innovative CucinaBarilla cooking system.
Business challenge
Introducing CucinaBarilla to employees of different companies.
Action
Aspen plans and runs demonstration days including tastings in the living areas of companies and multinationals, to let staff discover the CucinaBarilla's features, designed for those with little time for themselves.