Starting point
To present to the press the spring schedule of the Real Time channel with a focus on 4 new television’s formats.
Business challenge
To transform a total white meeting area of the Discovery HQ in a colourful and welcoming “house living room” with 4 themed areas linked to the 4 programs.
Action
Aspen realizes in one week a scenographic project for the Town Hall of the Discovery HQ, recreating a welcoming, and at the same time smart and modern, home environment.
The 4 program corners are studied in detail in order to allow the journalists to interview one to one the talents.
From the creative development of the invitation, to the theme of the catering (home brunch) and the goody bag, rich in objects related to the 4 themes of the formats, the whole event is studied in detail by the agency.