Starting point
Present to the press the spring shedule of the Real Time channel with focus on 4 new television’s formats.
Business challenge
Transform a total white meeting area of the Discovery HQ in a colorful and welcoming “house living room” with 4 themed areas linked to the 4 programs.
Aspen realized in one week a stenographical project for the Town Hall of the Discovery HQ, recreating a welcoming home environment and at the same time smart and modern.

The 4 program corners are the focus which have been studied in detail in order to allowed the journalists to interview one to one the talents.
From the creative development of the invitation, to the theme of catering (home brunch) to the goody bad, rich in objects related to the 4 themes of the formats, the whole event is studied in detail by the agency.