Starting point
On the occasion of the release of "The Jungle Book," Kenzo launches a capsule collection inspired to the themes and characters of the film.
Business challenge
Present the clothing line to fashion bloggers and prospects in collaboration with the Antonia boutique at Coin Excelsior in Milan.
Action
In order to best showcase the collection items, whose prints are inspired by research into the Disney archives carried out by Kenzo creative directors, Aspen recreates a jungle-inspired environment with an unconventional display of the clothes: bamboo stalks, lians, tree trunks and other vegetation support and reveal the outfits, replacing standard clothes racks and creating a strongly evocative ambiance.