Starting point
For the launch of "The Jungle Book," Kenzo launches a capsule collection inspired by the themes and characters of the film.
Business challenge
To present the clothing line to fashion bloggers and prospects in collaboration with the Antonia boutique at Coin Excelsior in Milan.
In order to exalt the garments of the collection, whose prints are inspired by a research conducted into Disney archives, carried out by Kenzo creative directors. Aspen recreates a jungle-inspired environment with an unconventional display of the clothes: bamboo stalks, lians, tree trunks and other vegetation support and reveal the outfits, replacing standard clothes racks and creating a strongly evocative ambiance.