Starting point
Present a preview of the fifth chapter of the Pirates of the Caribbean saga, "Dead Men Tell No Tales", to a selected audience.


Business challenge
Immerse guests into the seafaring atmosphere and sets of the film (for the special screening).


Action
The location chosen for the Premiere is the Aquarium of Genoa which, with its fascinating halls and pools inhabited by the most varied fish species, lends itself particularly well to being personalized with the film's key visuals.
To the notes of the film's soundtrack, well-known figures of the world of sport, music and entertainment walk the red carpet - fitted with theme props - for photos and interviews.
A fascinating setting, the "Sharks Pool", hosts a cocktail party before the film is shown on a large 3D screen.