Starting point
Laborest, a leading Italian company in the nutraceutical market, is purchased by the Spanish pharmaceutical company Uriach in 2015.
Business challenge
Represent the values of the brand through immersive experiences. Involve the sales force in educational activities, presenting the new line of Aquileia brand products and highlighting the link between science and nature at their foundation.
Action
At the highly technological Bou-Tek location, Aspen organizes an international convention. Over three days featuring immersive and informational activities, the guests experience first hand the Natural Connection that exists between people and nature. Aspen identifies interactive activities that combine the two souls of the brand, the scientific and the natural one. It offers educational activities through interactive devices and creates a unique green installation.