Starting point
Laborest is a leading Italian company in the nutraceutical market, purchased in 2015 by the
Spanish pharmaceutical company Uriach.

Business challenge
To represent the values of the brand through immersive experiences. To involve the sales force in educational activities, presenting the new line of Aquileia brand products and highlighting the link between science and nature at their foundation.
At the highly technological Bou-Tek location, Aspen organizes an international convention. Over three days featuring immersive and informational activities, the guests experience first-hand the Natural Connection that exists between people and nature. Aspen identifies interactive activities that combine the two souls of the brand, the scientific and the natural one. It offers educational activities through interactive devices and creates a unique green installation.