Starting point
Mulino Bianco offers always the correct nutritional balance, the quality of the ingredients, the production’s check, and the respect of animals and environment.

Business challenge
Create a brand experience in which quality and transparency choices meet consumers' ideas and desires, giving energy to a Tour that tells the joy that only good food can give.

Action
For the second year Aspen takes care of all the aspects (creative development, design and set up and management) of the sixth edition of the Tour del Mulino and participates to the communication of the values illustrated on the #perdartilmeglio platform: nutrition, ingredients, animal welfare, nature, supply chain.