Starting point
The "Designer Moments On Tour" format is born to share authentic experience with all food enthusiasts.



Business challenge
Promote new tendencies in the taste world and widen the target group of foodies.


Action
Aspen organizes the "Designer Moments on Tour" in the main Italian squares, in special locations and places loved by foodies, through tastings and meetings to get to know first hand the products and history of the Negroni brand.
In collaboration with the experts of Gambero Rosso and Athenaeum, the agency develops the contents of the foodies' area dedicated to 'limited edition' tastings and to the main local products, wines, breads and cheeses. A culinary journey to discover new pairings and share the emotions of personalized experiences.