Starting point
“Momenti d’autore in tour” is a format born to share authentic experiences with food lovers.



Business challenge
To promote new tendencies in the taste world and to expand the target of the foodies.


Action
Aspen uses the format “Momenti d’autore in tour” in the most important Italian squares, in special locations and places loved by foodies, using tasting and meetings to get a closer look to the products and the history of the Negroni brand.
In collaboration with professionals from Gambero Rosso and Athenaeum are created the contents of the foodies area, dedicated to “limited edition” tastings and to the most important local products, such as wine, bread and cheeses. A culinary journey that lead to the discovering of new combination of flavors with the aim of sharing emotions and personalized experiences.