Starting point
Nespresso activates an online and offline promotion dedicated to Aeroccino, the ideal accessory for lovers of milk and coffee-based recipes.
Business challenge
To identify an effective communication message to promote the product on direct channels.
Action
Aspen develops a concept capable of conveying the pluses of the product. It implements online campaign materials to communicate the promotional activities and the variety of milk-based recipes combined with Nespresso coffee.