Starting point
For the most important campaign of the year, Nespresso relies on the creativity of the two artists Craig & Karl.
Business challenge
Promote the assortment of Nespresso coffee machines, accessories and capsules as an ideal Christmas gift (in Retail and Trade).
Alligned with Craig & Karl's creativity and the ‘Candy Factory’ concept, Aspen implements the on and off-line communication materials for the campaign, adapting them to the Italian market.