Starting point
The new Nespresso Pixie Clips coffee machine is born, the trendiest model in the Nespresso range.
Business challenge
Launch the new product to sales personnel through an innovative and engaging format that upends the traditional canons of presentation.
Seven evenings in the main Italian cities to unveil the new collection through a real Fashion Show: creativity, glamour and innovation combine to enhance the character of the new Pixie Clips. The minimalist style of the stage design blends with the metropolitan charm of the locations: casting, styling and fitting of the selected models make the event even more spectacular, and there are video interviews with gurus in the sector, the Nespresso Ambassador, and members of the public.