Starting point
Pixie Clips is born, the new coffee machine Nespresso. The trendiest Nespresso product.
Business challenge
To launch the new product to sales employees through an innovative and engaging format that distorts the traditional presentation criteria.
Action
Seven evenings in the main Italian cities to show the new collection through a real Fashion Show: creativity, glamour and innovation combine to enhance the character of the new Pixie Clips. The minimalist style of the stage design blends with the metropolitan charm of the locations: casting, styling and fitting of the selected models make the event even more spectacular, there are also video interviews with gurus of the field, the Nespresso Ambassador, and members of the public.