Starting point
All over the world, San Pellegrino represents an icon of Italian style and culture, with a strong connection with good food and conviviality.
Business challenge
Starting from the "Live in Italian" communication concept, design for the international market 'Premium Take Home' displays for a second placement in the wine&food areas.
Action
Aspen designs and develops two premium product displays: 'Unique' with sinuous lines that evoke the texture of the label; 'Old Time 1899" draws inspiration from the first wooden boxes branded San Pellegrino.