Starting point
All over the world, San Pellegrino represents an icon of Italian style and culture, with a strong connection with good food and conviviality.
Business challenge
Starting from the "Live in Italian" communication concept, designed for the international market 'Premium Take Home' displays for a second placement in the wine&food areas.
Action
Aspen designs and develops two premium expo: ‘Unique’ with sinuous lines that recall the texture of the label; "Old Time 1899" inspired by the first S.Pellegrino wooden boxes and those in which wine was transported.