Starting Point
Scottex toilet paper is chosen everyday by millions of Italians for its softness and gentleness.
Business challenge
On the relaunch of the new toilet paper Scottex Original, the attention of the consumers is on the performance of the product, with the aim to confirm Scottex as the leader of 'softness'.
Action
Aspen thinks of a nationwide action, using a blind test in the territory, in retail outlets and in squares, throughout Italy, monitored on the web, that bring consumers to recognize the Scottex softness among different types of toilet paper. In addition, for each person involved in the test, Scottex offers a toilet roll to Italian elementary schools, associating itself to a social activity.